Why app stores are strangling small business entrepreneurs

December 5, 2017

Not long ago, we wrote extensively about recent changes to the App Store guidelines during the summer, and how these were having profound effects on DIY app building services across the web. Many of these services have chosen to shift the added costs created by these guidelines onto their customers, further draining the limited resources of micro and small business independent entrepreneurs.

App stores are failing small businesses entrepreneurs

Others platforms, however, have put their services completely on hold.

App Stores are damaging SMEs
Statement recently posted by a DIY app building platform

With app building websites charging more for the same product, or turning their backs entirely on new customers, there’s one clear alternative to app stores emerging that answers all of the needs of these entrepreneurs, and more: Progressive Web Apps.


Developing bespoke native apps can be an incredibly expensive endeavour, especially when you add the on-going maintenance costs that are a part of it. That’s why many SMEs and entrepreneurs have turned to DIY solutions. The issue now, however, relates specifically to rule 4.2.6 introduced in the App Store’s recent guideline changes. This rule states categorically that “Apps created from a commercialised template or app generation service will be rejected.” This has completely changed the way in which app building platforms are operating, and none of the changes seems to really benefit the users. At the end of the day, if there are added costs to publishing an app on the App Store, it’s very likely that not many companies are willing to absorb that cost themselves, ending up shifting it to their customers. What other way, then, is there for people without technical skills and / or big budgets to create a mobile app by themselves?

Create a mobile app compatible on any device

Progressive Web Apps are a relatively new player on the mobile app market, but they have been making big waves. One of their strongest points is the fact that they bypass app stores entirely, and that has become particularly relevant after the aforementioned new guidelines were introduced. At Beezer.com we have taken a step further, and made it super easy for anyone not only to create their own PWA with our app builder, but also to manage and distribute in a variety of ways, including via url, SMS, email, website widget or even QR code. Say goodbye to the hassle brought by the app stores and get straight in your customers’ hands. But there’s more to business app builder than just getting past the app stores – our platform requires no technical skills in order for you to create an app. In fact, it’s so easy to use that you can sign up and publish your first app in under 7 minutes. Find that hard to believe? Here’s proof: With our solution you have great control over the look and feel of your app, and components like Push Notifications and social media integrations ensure that you are communicating with your users effectively.

Progressive Web Apps can provide the best return on investment

If you’re managing a business or brand with limited resources available, and can’t really afford to have a bespoke mobile app for you, Beezer’s got you covered. We are offering a 30-day, fully featured trial for everyone to try out our platform – you can sign up today and get started on your new mobile app immediately with our alterntive to app stores. After the trial expires, you don’t need to worry – there are no hidden costs for our product, and the work you’ve done during your trial period won’t be lost. You simply have to choose from one of our incredibly competitive plans, and you should be good to go.








7 Ways to Promote Your PWA by Leveraging The Power of the URL

How can you use the power of the URL to promote your PWA effectively? Continue reading for more! Progressive web apps have numerous benefits for businesses that want to establish a solid mobile presence without the hassle of an app store. They combine the best of both worlds – mobile and desktop, have the ability […]

Read More

Build and launch
your App Today