Positive Driving Case Study | Beezer
Marcus Gainey is a Qualified Driving Instructor at positivedriving.co.uk, who is passionate about improving roads’ safety.
Driving Instructor at positivedriving.co.uk
Marcus has always been into cars and driving. One day, while working at the same job he had worked at for 5 years – a job he hated – his little brother asked for his help learning to drive. Before he knew it, Marcus had quit his job and joined a driving instruction company. He passed the official tests, became certified, and started dreaming of striking out on his own.
He stayed with the driving instruction company for a couple more years before he pulled the plug in April of 2019, and dove headfirst into starting his own business: Positive Driving Tuition.
As Marcus put it:
“I started in this industry at the age of 21, and I’m looking for a way to update it, by reaching younger people on their level. The app has been a big part of that.
I know that a lot of younger people have trouble talking to people face to face or over the phone. With the app, I can cut out a lot of that stress. They can book their lessons through the app, and I can communicate with them through it as well. Plus, I can use the app to provide them with more info in between their lessons.”
“I love being a driving instructor, but I wasn’t satisfied with the way it worked at the company I was with. The way they ran things seemed archaic to me – and, there was no quality control. Now I can teach driving on my own terms, and update the way that students find and interact with me.
It’s not easy. It can be hard work finding new customers. There are a lot of driving instructors – there are 60 other people just in my local area – so you have to find your edge. Word of mouth has helped me a lot, and the app helps by giving my students a better experience. But it was the best decision I’ve made, to be honest. I’m passionate about it – it’s a job I love.”