What are some of the best app reseller tips to help you boost your earnings? Continue reading for more!
The mobile application market is on the rise – in 2018, it was valued at $106.27 billion, with projections to reach the incredible $407.31 billion by 2026. Considering factors such as the adoption of variable devices, the rise in customer base for the e-commerce industry, and the continuous growth in enterprise apps, there is no doubt that it will only continue to grow in the upcoming years.
With these statistics in mind, it is easy to see why businesses of all sizes are considering the development of their own app – however, many of them don’t know where to start from, and don’t want to spend their whole budget either on it either. Luckily, there is an easy solution to that – with an app reseller and a powerful Drag & Drop app builder, anyone can have their app up and running in no time.
Today, we will focus on app development from the perspective of resellers – and we will tell you some winning tips to earn more money with your apps. So, without further ado, let’s dive right into it!
1. Specialize in a certain niche
First on our list of app reseller tips is to get more specific with your expertise.
While becoming an app reseller doesn’t mean that you have to limit yourself to certain sectors, you can take the opportunity to specialize in a specific app theme, especially if you are already working with many clients from a particular sector. For example, if you are already building a lot of apps for beauty salons, gyms or real estate agencies, you can take it a step further and offer more specialized app development services.
Of course, this doesn’t mean that you should not take opportunities from other industries. However, if you have a separate page within your website dedicated exclusively to your specialty sectors, you can use it to refine your targeting and seek more clients to add to your portfolio.
Specializing in a specific app theme has the following benefits:
- You become a real app expert in the particular sector, which makes you stand out from the crowd and become the preferred app reseller within the sector.
- By building a niche specific portfolio, it becomes significantly easier to sell your apps because you have a tangible evidence to prove that you are good at it.
- You will be able to better refine your target audience when promoting your services, and more companies will resonate with you. On top of that, seeing that you are an authority figure within the sector will make it more likely to trust you.
As we mentioned previously, specializing in a particular sector doesn’t mean that you should stop taking app opportunities from other businesses – however, it will help you sell apps in a much more effective way. Especially when doing a proactive promotion – as opposed to people who find your website on the Internet.
2. Know your Marketing channels
Next on our list of app reseller tips is to know your Marketing channels really, really well. In other words, are you aware of all the options that exist so you can find potential clients? Do you know where to find your target audience? Knowing all the channels that exist, especially in the digital space, can really help you in determining which ones are the best for you to promote your app development services.
Some Marketing channels that you can go for include:
- Organic social media such as Facebook, Instagram, Twitter and LinkedIn;
- Paid social media such as Facebook, Pinterest, LinkedIn and Instagram;
- Email marketing including newsletters, email signatures and banners;
- Search Engine Optimization for a steady flow of organic traffic to your website;
- Referral channels including brand collaborations, directories, and websites that are referencing your company;
- Pay-per-click (PPC) Marketing, including Google Ads and Microsoft Advertising;
- Traditional marketing channels such as magazines, brochures, flyers, TV advertising, print ads and more;
Of course, these are just some of the channels so you can promote your app reseller services. You can check the full list here. And remember: you don’t have to be present on all of them! However, you need to identify the best ones that will drive more quality leads for your business – in most cases, a great way to do that is to try out as many as possible, and see what really works for you.
You can also check our article 12 PWA Marketing Strategies That Work for more information about the ideal Marketing channels for app promotion.
3. Create specific landing pages
Even if you decide to not specialize in a specific app theme, one of the best app reseller tips for selling more apps is to create specific landing pages for each industry. To simplify our example, let’s say that you are selling apps for:
- Real Estate agencies;
- Health & Fitness businesses;
- Marketing agencies;
- Music studios;
Instead of creating a generic landing page that mentions all of these sectors, it is much better to create 4 individual landing pages – one for real estate, one for health & fitness, etc. – you get the point. Then, when creating your campaigns, instead of doing a generic campaign that covers all industries at the same time, you can create industry-specific campaigns targeted to a more refined audience.
This way, you will not only have an effective strategy for selling more apps, but you will also be able to determine which are the industries that drive more results – and which ones don’t have such a demand for apps as others. Doing this is especially important if you are working with a limited budget, because you will be able to use your budget more effectively.
4. Leverage the power of Content Marketing
Fourth on our list of app reseller tips for earning more money with your app is to leverage the power of Content Marketing. As Bill Gates said back in 1996, “Content is King” – and this phrase not only remains true to these days, but is even more relevant than ever before. So, we can’t really make an app reseller tips list without talking about it.
Whether you are selling app services or any other type of services, the digital space is all about content. The main reason why is because we usually go to the Internet to consume content – whether it’s to read a blog post, research some type of information on Google, watch a YouTube video, listen to a podcast, or download an ebook.
Here are some statistics that prove the point (source: Optinmonster):
- 77% of internet users read blogs regularly;
- 45% of global internet users aged 25-34 listen to podcasts;
- 74% of adults in the U.S. use YouTube to watch videos;
- 6 out of 10 people prefer online video platforms to live TV;
In fact, according to TechJury, adding a blog to your existing website can increase traffic as much as 434%. This means that incorporating a blog within the website that you use to promote your app reseller services can help you significantly to increase traffic, drive more quality leads, and sell more apps in the long run.
But that’s not all! Here is why you need to leverage the power of content:
- 72% of marketers say content marketing increases both engagement and number of leads;
- 91% of B2B marketers use content marketing to reach customers on the Internet;
- 86% of B2C marketers think that content is a key strategy within their marketing actions;
Undoubtedly, one of the most important app reseller tips on this list is to focus on content by providing valuable insights to your target audience. One of the most effective ways to do that is to have a blog in which you consistently post blog articles written according to the best SEO practices. By providing content that solves people’s problems or answers their queries, you will gain a significant visibility not only on search engines but on social media as well.
For example, as an app reseller, you could write articles on queries such as:
- Why do I need an app?
- What are the benefits of having an app for my business?
- How can I build an app without spending too much money?
- How long does it take to build an app?
Having a helpful blog with content that provides all about the apps information is definitely one of the most important app reseller tips that you should pay attention to. And the best part is, this content is perfect for posting on all social media channels under different types of formats, including making infographics on it.
Additionally, you could also consider having a YouTube channel or a company podcast – but a blog is an absolute must before anything else. The main reason why is because search engines are contextual channels, and you can reach your audience with very important, highly-targeted keywords.
5. Have demo apps for different purposes
No matter what product or service you are selling, one of the most effective ways to do that successfully is to make it tangible in the eyes of the customers. In other words, it means finding a way to showcase its ability, functionality, features, or what it does for potential customers.
For example, if you are selling Software as a Service subscriptions, it could be a free trial so that people can actually try the service themselves. If you are selling ice cream on the street, it could be a small ice cream cone so that people who are passing by on the street can get a taste of it without having to spend money on it. You get the idea!
And here is where the fifth of our app reseller tips comes: have demo apps.
The idea behind it is pretty simple. After all, keep in mind that each particular sector or type of business might need different features – a QR code scanner for restaurants, a loyalty card for coffee shops, a scheduling feature for hair salons so that people can book appointments, or even a comprehensive search bar for real estate agencies. The point is, people might expect different features from their app, and they want to see how they will look in an actual app.
For this reason, having demo apps for different sectors could be a great idea so that people can get a taste of your features at a first glance – without having to invest in sort any app development before making up their mind. This way, you can show them apps that are already built, and they can easily visualize what they could expect from them. Additionally, you can put in a lot of effort to truly showcase your abilities, so they can fully see all of the opportunities.
Wrapping it up
To wrap things up with our app reseller tips article, there are a lot of effective techniques to sell more apps, drive more quality leads and gain more visibility for your business, including:
- Specializing in specific app themes for particular sectors;
- Knowing the possible Marketing channels and their possibilities;
- Creating specific landing pages for each industry;
- Leveraging the power of Content Marketing;
- Having demo apps for different sectors and business models;
The more targeted your ads and campaigns are, the better you are going to reasonate with your audience. After all, people need to know that you have an existing solution for their unique problem.
If you need an additional tool for your app reselling business, or you don’t have one but you want to start it, you can try Beezer’s Drag and Drop no-code builder. Beezer allows you to develop awesome industry-specific apps for any sector and without the need for any coding skills. With our rich portfolio of templates and features, you can build professional apps easily and in no time. For more information, visit our Beezer website or get in touch with us directly!
As always, thanks for reading our article on the best app reseller tips, and we hope to see you in the next one!