What are some of the best ways to market your app on social media? Keep on reading to find out more!
So, you just created an awesome app for your business. That’s great! You are one step closer to getting better results and driving more leads that could potentially convert into customers. Except that there is one problem – your traffic is close to zero, and the numbers in your analytics account are just not going up as they should.
This is absolutely normal – it takes some time to build a great app that creates value, but it takes even more time to get it in front of the right audience. After all, just having your app sit in the app store won’t bring much customers by itself. Today, we will see how some of the best ways to market your app on social media – and how this can help you gain more visibility and drive more qualified traffic.
Note: Don’t have an app yet? You can create one today and in the matter of minutes with Beezer! Just click here and begin your 30-day free trial to experience all the features that we offer.
The power of social media
At this point, we all know the power of social media, and what it can do for businesses of all sizes and across all sectors. However, for those that still have their doubts, let’s take a quick look at the statistics that show the presence of social media in our daily lives. And then, we will jump right into our tips to market your app on channels such as Facebook, LinkedIn, Instagram and Twitter.
According to Statista, an estimated 3.6 billion people were using at least one social channel worldwide. This is almost half of the entire global population! This also means that you will be able to easily find the majority of your potential audience browsing through their social feed at some point of the day.
However, these aren’t the only stats that show the power of social media for businesses that want to get in front of the right audience and drive more traffic to their app. It is also important to note that:
- Users spend an average of 3 hours a day on social networks and messaging;
- 73% of all marketers believe that social media is effective for their business;
- 91% of all social media users access their preferred channels using their mobile devices.
The last statistic is especially relevant considering the fact that the focus of our article is how to market an app on social media. And this is yet another reason why it’s so important to build an effective social media strategy to ensure that you are maximizing your conversions on mobile.
And now, without further ado, let’s see some of the best ways to market your app on social media channels:
1. Increase the frequency of your content
You might have heard the phrase that content is king, and this is especially true for social media. After all, people go on their favourite channels to consume content – and the more content they have at their disposal, the longer they will stay on the channel. Networks such as Facebook, Instagram and LinkedIn know this very, very well – and they want their users to stay browsing through their feed for as long as possible.
This is one of the main reasons why algorithms are designed to encourage company pages and even personal profiles to publish content with higher frequency. The more you post, the more you increase your chances of gaining visibility on the users’ feed. Algorithms love content providers, and they will give them a great boost compared to a company that barely ever publishes.
Keeping this into account, and use it to your advantage. Provide valuable, high-quality content to your followers, and take them to your app so that they can enjoy it to the fullest, and discover even more insights and entertainment. If you have a PWA, it becomes even easier to market your app – you can use your progressive web app’s link directly as the source of your content, and people can go there directly once they click on your post.
2. Focus on quality instead of quantity
This may sound contradictory to the first point, but it’s actually very important to find the right balance for your social media content if you want to market your app efficiently. Quality is always more important than quantity – so, if you are not able to publish as often as you would like to, it’s better to stick to a routine and publish less, but to provide content that actually delivers value for your audience.
Of course, posting often and high-quality is better, but it’s not always possible due to the amount of effort that it requires. After all, many small companies operate on limited resources, and they don’t always have a person exclusively for social media. In this case, do not focus on posting every day just to publish something that is not insightful for your followers.
The key is consistency. Select one or two days of the week in which you will always publish your pieces of content, and stick to it as consistently as possible. Your audience will appreciate that.
Once you’ve identified your routine, plan a good publishing strategy for your app. Create humorous and engaging videos, infographics, blog posts, and other entertaining pieces of content to get people excited about your app. You can also create little teasers to show people what they can find once they access your app.
3. Leverage paid social
Another great way to market your app is to leverage the power of paid ads. They can get you in front of a huge, high-quality audience in the matter of minutes. In fact, according to Think With Google, social ads account for 49% of all mobile app downloads.
Considering the statistic that we saw earlier – that 91% of the users prefer to browse social media on mobile devices instead of tablets or desktop, it is all starting to make even more sense. Users who are browsing through their social feed on their mobile phone can click on your paid ad and go directly to the app store to download it.
Again, it gets even better if you are using a progressive web app for your business. Because PWAs are essentially websites with the look and feel of a native app, they can be accessed through a simple URL, without the need to download them from an app store. So, you can use this URL directly in your social media ads, and take your users straight to the app, bypassing the app stores altogether. Which is something that you can’t do that easily with native mobile apps.
4. Use hashtags
Another excellent way to market your app and get in front of your target audience is to leverage the use of hashtags. Hashtags help users identify digital content on a specific topic, and you can use them to create a conversation around your app. Or simply assign it to a category to help people find an app like yours when searching through the hashtag.
Some of the most popular social media hashtags about mobile apps include:
And so on. You get the idea! The point is to make it easier for users to find you, and to join an already existing conversation around a certain topic. For example, if you have an app about finding restaurants, you could add the hashtag #restaurantapp to your social media post. This way, when users browse through the hashtag in search of a restaurant app, they will stumble across your post, and discover about the existence of your own app.
You can even create your own hashtag to start a new conversation about your brand, and use it to position yourself in a certain way.
5. Try Influencer Marketing
If your app is not getting a lot of downloads or pageviews, the chances are that people don’t know you – or they do, but they don’t trust you yet. Trust takes a lot of time to build, especially if you are a recently established company, and you don’t have a lot of customer feedback to rely on.
Partnering with influencers is a great way to market your app and convince your audience that you are trustworthy. Users who have been following their favourite influencers for a long time have established a particular bond with them, and they are more likely to trust your brand if they trust the influencer.
Of course, macro influencers (the ones with more than 100,000 followers) can be quite expensive, and they don’t always fit the company’s budget in terms of partnering for content. In this case, you can identify and select relevant micro influencers in your niche. Micro influencers usually have less than 10,000 followers, but surprisingly, they often tend to have more power than macro influencers.
The reason why is because they spend more time interacting and engaging with their followers (this is not easy to do when you have a huge following), which builds trust over time, and they are seen as more authentic.
Once you’ve identified your influencers, get in touch with them, and discuss the different ways in which you can partner so you can market your app. They could post fun interactive videos of themselves using your app, or show different situations in which the app would be helpful for their followers.
You can even provide an exclusive promo code for your products, services, or premium content, for those users who end up downloading (or accessing the app) from the influencer’s post.
6. Run contests
Next on our list of excellent ways to market your app is to run competitions and contests among your social media followers, and offer a prize for the winner. You can even spend some money on paid ads to reach even more people beyond your current following, and gain additional brand visibility with your contest.
A contest is a great incentive for people to try your app, and even if they don’t do it instantly, they will remember it and may return later in the future. Make sure that it is easy for the audience to participate in your social media competition, otherwise they won’t go through the extra steps of doing so.
After all, the purpose is to market your app – and if the contest is difficult to participate in, or the prize is not rewarding enough, you will not achieve your goals with it. Give your audience something fun and entertaining to do, for example taking a photo of themselves using your app. Or you could run a caption contest on Instagram or Facebook, for examples.
7. Encourage user-generated content
Another awesome way in which you can market your app is through user-generated content (UGC). User generated content means exactly what you would imagine – this is essentially content related to your brand, except that is is published by other users instead of you as a company on your company page.
People tend to trust other users rather than the business just promoting itself. After all, actual users of your app will provide a more authentic review or recommendation on what you can offer.
Encourage photos and video submissions of your app – for example, you can offer a small discount for anyone who posted about your app on their feed, and used a specific hashtag for the purpose so you can identify them easily.
And that was all from us for today! Thank you for taking the time to read our article on how to market your app, and make sure to check some of the other helpful posts that we have in our blog! If you don’t have an app yet, do not worry – you can create one today and in the matter of minutes with Beezer.